• 1.1. Konsep Dasar, Ekosistem, dan Channel Digital Marketing
• 1.2. Digital Marketing Funnel, Customer Journey, dan Consumer Behavior
• 1.3. Digital Marketing Strategy, Business Objectives, dan Marketing KPI
• 1.4. Digital Marketing Metrics, Performance Measurement, dan Studi Kasus

• 2.1 Brand Identity, Brand Positioning, Value Proposition, dan USP
• 2.2 Market Research, Competitor Analysis, dan Market Segmentation
• 2.3 Target Audience, Buyer Persona, Customer Insight, dan Pain Points
• 2.4 Brand Messaging, Customer Journey Mapping, dan Brand Communication

• 3.1 Marketing Objectives, Campaign Strategy, dan Campaign Funnel
• 3.2 Audience Targeting, Channel Selection, dan Media Mix Strategy
• 3.3 Media Planning, Budget Allocation, Timeline, dan Campaign Brief
• 3.4 KPI Setting, Performance Forecasting, A/B Testing, dan Campaign Evaluation

• 4.1 Content Marketing Strategy, Content Pillar, dan Content Planning
• 4.2 Copywriting Fundamentals, Consumer Insight, dan Persuasive Writing
• 4.3 Copywriting Framework, Storytelling, Headline, Hook, dan CTA
• 4.4 Content Production, Creative Strategy, AI Tools, dan Content Performance Analysis

• 5.1 Platform Strategy: Instagram, Facebook, TikTok, YouTube, dan LinkedIn
• 5.2 Organic Content Strategy, Content Calendar, dan Social Media Optimization
• 5.3 Audience Growth, Community Management, Engagement, dan Social Listening
• 5.4 Social Media Analytics, Performance Evaluation, dan Organic-to-Sales Strategy

• 6.1 Meta Ads: Campaign Setup, Audience Targeting, Creative Strategy, dan Optimization
• 6.2 Google Ads: Search Ads, Keyword Research, Display Ads, YouTube Ads, dan Performance Max
• 6.3 TikTok Ads: Campaign Setup, Audience Targeting, Creative Testing, dan Conversion Optimization
• 6.4 Google Analytics & Tracking: GA4, Google Tag Manager, UTM, Conversion Tracking, Dashboard, dan ROI Analysis

• 7.1 Search Engine Optimization (SEO): Keyword Research, On-Page SEO, Technical SEO, dan Off-Page SEO
• 7.2 Customer Relationship Management (CRM): Lead Management, Email & WhatsApp Marketing, Automation, dan Customer Retention
• 7.3 KOL, Influencer & Affiliate Marketing: Influencer Selection, Campaign Planning, Collaboration, dan Performance Measurement
• 7.4 Advanced Digital Marketing: Website & Landing Page Optimization, E-Commerce Marketing, AI Tools, Growth Marketing, dan Digital Marketing Career

• 1.1. Pengenalan Data Analyst, Jenis Data, dan Sumber Data
• 1.2. Data Analytics Lifecycle dan Metodologi Analisis Data
• 1.3. Data Cleaning, Data Preprocessing, dan Exploratory Data Analysis (EDA)
• 1.4. Tools Data Analyst dan Data-Driven Decision Making

• 2.1. Konsep Dasar dan Prinsip Data Visualization
• 2.2. Jenis Grafik dan Teknik Penyajian Data yang Efektif
• 2.3. Praktik Visualisasi Data Menggunakan Excel dan Power BI/Tableau
• 2.4. Dashboard Design dan Data Storytelling

• 3.1. Statistik Deskriptif dan Distribusi Data
• 3.2. Probabilitas, Sampling, dan Confidence Interval
• 3.3. Hypothesis Testing dan Uji Signifikansi
• 3.4. Korelasi, Regresi, dan Penerapan Statistik dalam Bisnis

• 4.1. Pengenalan Database Relasional dan Query Dasar SQL
• 4.2. Filtering, Sorting, Agregasi, dan Pengelompokan Data
• 4.3. Menggabungkan dan Mengolah Data Menggunakan JOIN, Subquery, dan CTE
• 4.4. SQL Lanjutan: Window Functions dan Studi Kasus Analisis Data

• 5.1. Pengenalan Business Intelligence, Data Warehouse, dan ETL/ELT
• 5.2. Data Modeling, KPI, dan Business Metrics
• 5.3. Pembuatan Dashboard Interaktif Menggunakan Power BI atau Tableau
• 5.4. Business Reporting, Analisis Kinerja, dan Rekomendasi Berbasis Data