BAB 1: DIGITAL MARKETING FUNDAMENTALS
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1.1. Konsep Dasar, Ekosistem, dan Channel Digital Marketing
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1.2. Digital Marketing Funnel, Customer Journey, dan Consumer Behavior
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1.3. Digital Marketing Strategy, Business Objectives, dan Marketing KPI
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1.4. Digital Marketing Metrics, Performance Measurement, dan Studi Kasus
BAB 2: BRAND & AUDIENCE STRATEGY
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2.1 Brand Identity, Brand Positioning, Value Proposition, dan USP
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2.2 Market Research, Competitor Analysis, dan Market Segmentation
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2.3 Target Audience, Buyer Persona, Customer Insight, dan Pain Points
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2.4 Brand Messaging, Customer Journey Mapping, dan Brand Communication
BAB 3: CAMPAIGN & MEDIA PLANNING
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3.1 Marketing Objectives, Campaign Strategy, dan Campaign Funnel
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3.2 Audience Targeting, Channel Selection, dan Media Mix Strategy
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3.3 Media Planning, Budget Allocation, Timeline, dan Campaign Brief
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3.4 KPI Setting, Performance Forecasting, A/B Testing, dan Campaign Evaluation
BAB 4: CONTENT MARKETING & COPYWRITING
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4.1 Content Marketing Strategy, Content Pillar, dan Content Planning
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4.2 Copywriting Fundamentals, Consumer Insight, dan Persuasive Writing
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4.3 Copywriting Framework, Storytelling, Headline, Hook, dan CTA
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4.4 Content Production, Creative Strategy, AI Tools, dan Content Performance Analysis
BAB 5: SOCIAL MEDIA ORGANIC STRATEGY
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5.1 Platform Strategy: Instagram, Facebook, TikTok, YouTube, dan LinkedIn
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5.2 Organic Content Strategy, Content Calendar, dan Social Media Optimization
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5.3 Audience Growth, Community Management, Engagement, dan Social Listening
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5.4 Social Media Analytics, Performance Evaluation, dan Organic-to-Sales Strategy
BAB 6: PAID ADS & MARKETING ANALYTICS
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6.1 Meta Ads: Campaign Setup, Audience Targeting, Creative Strategy, dan Optimization
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6.2 Google Ads: Search Ads, Keyword Research, Display Ads, YouTube Ads, dan Performance Max
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6.3 TikTok Ads: Campaign Setup, Audience Targeting, Creative Testing, dan Conversion Optimization
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6.4 Google Analytics & Tracking: GA4, Google Tag Manager, UTM, Conversion Tracking, Dashboard, dan ROI Analysis
BAB 7: SEO, CRM, KOL & ADVANCED DIGITAL MARKETING
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7.1 Search Engine Optimization (SEO): Keyword Research, On-Page SEO, Technical SEO, dan Off-Page SEO
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7.2 Customer Relationship Management (CRM): Lead Management, Email & WhatsApp Marketing, Automation, dan Customer Retention
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7.3 KOL, Influencer & Affiliate Marketing: Influencer Selection, Campaign Planning, Collaboration, dan Performance Measurement
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7.4 Advanced Digital Marketing: Website & Landing Page Optimization, E-Commerce Marketing, AI Tools, Growth Marketing, dan Digital Marketing Career